Ginza Edit

Beauty from Japan. From our world to yours.


The Skincare Solution To
Unwanted Fine Lines and

Fine lines and wrinkles may be a prerequisite for aging, but new research from SHISEIDO is changing the way we look at our skin.

Story by Danielle Fox

How do you influence skin for the better? It’s a question with no easy answer. SHISEIDO’s leading researcher Yoko Gozu, however, believes the solution lies in the rhythm of our skin and our bodies. “It’s obvious that living a regulated life and maintaining a biological rhythm is good for the skin, so we wanted to create lifestyle-oriented skincare that will help women to regulate and maintain their life rhythm,” she explains.

  • The Anti-aging All-rounder
  • Gozu’s answer? SHISEIDO Benefiance, which marries cutting-edge science and research to visibly improve the appearance of fine lines and wrinkles, and help skin fight back against the key signs of aging. If you have started to see the early signs of aging or have visible wrinkles already and are thinking about the best skincare for aging skin, Benefiance is for you. Intrigued? Discover your new anti-aging regimen that will make a difference.

    The Anti-aging

    SHISEIDO Benefiance Wrinkle Smoothing Cream is targeted skincare that delivers on its claims. Using an exclusive formula of ReNeura Technology+ with Active Response Powder Ashitaba, this day cream helps skin react to stimulation and benefit from anti-aging ingredients, as well as self-repair damage. Including KOMBU-Bounce Complex from Japanese seaweed, the cream helps to plump wrinkles and soften the appearance of unwanted lines. For best results, apply it morning and evening after cleansing and softening.

  • The Overnight Replenisher
  • The Overnight Replenisher

    Lack of sleep, or ‘sleep debt’, is now known to stimulate the formation of wrinkles. This is where SHISEIDO Benefiance Overnight Wrinkle Resisting Cream comes in. Tencha extract, Yarrow Extract and a high-performance hyaluronic acid all work in synergy overnight to smooth visible lines and refresh the complexion. Dot two pearl-sized amounts onto your cheeks, forehead, nose and chin, and massage outwards after cleansing and softening.

    The Super Serum

    The rockstar of the anti-aging world, Retinol, is the star ingredient in SHISEIDO Benefiance Wrinkle Smoothing Contour Serum alongside ReNeura Technology+, which features Natsume and Active Response Powder Ashitaba, which deliver fresh, firm, bright and plumped looking skin. Press the pump twice and smooth the serum over your skin both morning and night for optimal results.


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