Ginza Edit

Beauty from Japan. From our world to yours.


The Film That Inspires us to
Defy Our Own Limitations,

SHISEIDO’s four brand ambassadors show us that with one another,
without limits, our future is beautiful

Story by Malena Harbers

There’s a deep connection between SHISEIDO, Tokyo and Ginza, the city’s most fashionable district. All three share a contrasting mix of East meets West, tradition and innovation, evolving together over the 148 years since SHISEIDO was founded.

A huge milestone is on the way and soon SHISEIDO will be celebrating a remarkable 150 years. In anticipation of the occasion, SHISEIDO has created a video featuring the city itself, as well as four inspirational ambassadors who redefined the concept of beauty.

  • What Exactly is the Film All About?
  • What Exactly is the Film All About?

    The SHISEIDO film presents the power we all have within us to transcend the limitations in our lives. SHISEIDO’s four brand ambassadors share their personal journeys of transcending beauty boundaries and the life messages they learned. The film ends with a shot of SHISEIDO Limited Edition Ultimune Power Infusing Concentrate and Ultimune Defense Refresh Mist.

  • Who are the Ambassadors in the Video?
  • Who are the Ambassadors in the Video?

    At 71, Japanese actress Bibari Maeda radiates a youthful confidence and is still commanding roles—proving that beauty doesn’t have an expiration date.

    Lauren Wasser is an American model and avid basketball player who hasn’t let the loss of her legs to illness stop her from storming international runways or the basketball court.

    Chinese actor Huang Xuan shares his penchant for challenging stereotypes at work and at home with a carefree unisex style.

    Russian figure-skating champion Alina Zagitova awes and inspires with her skating programs which push the boundaries of her imagination.

Where Can You See
More from

Each one has shared his and her own story and journey with the
brand in a separate video. Check
out the behind-the-scenes reels of each of them to find out how
they’ve found solace, success and beauty in surpassing any
limitations they were
faced with,
as well as their experiences with
portraying their unique roles in the
creation of the film.