Beauty from Japan. From our world to yours.
Rich Cream and
Meet the new seriously hydrating formulas your skin is crying out for.
Story by Victoria Hall
Ask almost any dermatologist or facialist and they would agree that keeping your skin hydrated is key to achieving a fresh, healthy-looking glow; a healthy-looking glow we often don’t achieve because life gets in the way, and we don’t drink enough water, get enough sleep or keep our stress levels in check, which leaves skin looking dull, tired and lackluster.
Simple tweaks such as opting for water-rich foods such as cucumber, tomatoes and watermelon can improve hydration levels. But, for a serious complexion boost, you need to take a two-pronged approach and ensure your skincare routine is delivering optimum hydration without clogging your pores. Enter WASO’s new heavyweight hydrators, Beauty Smart Water and Giga-Hydrating Rich Cream.
In keeping with the line’s philosophy, both formulas fuse nature’s most nourishing ingredients with SHISEIDO’s cutting-edge technology to provide long-lasting moisture. But how do they fit into your routine?
A Smart Start
Doubling up as a toner and softener, the multitasking Beauty Smart Water slips into your routine after cleansing and before your serum in the morning and evening. Jam-packed with fermented ingredients, including the popular Japanese rice drink, Amazake, this water sloughs away dirt, excess sebum and light makeup, while gently moisturizing your skin. The result is a soft, smooth canvas ready to soak up the potent ingredients in your serum.
Do More for Your Pores
Giga-Hydrating Rich Cream’s name says it all. This slots into your skincare regimen after your serum and, with the help of fermented Japanese soybean and carrot extracts, keeps your skin cushioned and moisturized for up to 48 hours.
This multitasking cream does more than hydrate; with glycylglycine, it helps refine the look of your pores. Simply take two pearl-sized drops of the creamy moisturizer and smoothe and press into your skin using your fingertips. The beauty of this formula is that it not only sets you up for the day, it’s also a nourishing night cream. And it doesn’t leave your skin with that greasy slip that some richer moisturizers do.
Doubling up as a
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