VITAL PERFECTION

Potential Has No Age

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Potential
Has No Age

Finding your light is not always easy.
It can be hard to remember that even
shadows
can lead us to light.
Sometimes, the light is hidden, waiting to
be found.
Like our potential, it exists within.
A brilliance that knows no limits.

Age-defying skincare backed by research
on
human potential.

Message from
Anne Hathaway

“It’s so upsetting to hear age misidentified as a barrier for growth. I would rather we celebrate it for the gift it is. To me, it is an exciting privilege to grow older and hopefully have the opportunity to learn more about oneself. I hope people feel excited to explore their potential always.”

Hathaway was also drawn to VITAL PERFECTION's philosophy of harmonious cooperation with the skin's natural processes and potential.“I love that the VITAL PERFECTION has been created to work harmoniously with the body. VITAL PERFECTION is based on research that taps into the same networks that encourage the flow of nutrients to nourish skin and ensures it looks its best, working efficiently and naturally with the body, giving the best possible skincare results.”

“I've always admired the philosophy of VITALPERFECTION, how it combines simple elegance, complex tradition and knowledge gained over time in such a balanced and nuanced way.” said Hathaway.

VITAL
PERFECTION

The Ultimate
Age-defying Care

Targeted age-defying skincare collection for
transformative beauty from the very core.
Backed by advanced research on human
potential,
new VITAL PERFECTION enhances a
person's
Invisible Nutrient Network*- the key to
countering
visible signs of aging.
For a firmer, brighter, and more lifted look.
Try new VITAL PERFECTION and
unleash your skin’s true potential.*Replenishes barriers in the epidermis

The Invisible
Nutrient Network

The latest research from SHISEIDO has
revealed that the key to defying multiple
signs of aging lies in the skin’s invisible
nutrient network*.
NEW VITAL PERFECTION enhances this
Invisible Nutrient Network* to achieve
transformative beauty from the very core. *Replenishes barrier in epidermis

Miracle power of
SafflowerRED™

Discover the
Mogami Safflower difference

The safflower has been a prized ingredient
in Japan for centuries, and requires a delicately
balanced ecosystem to flourish.
SHISEIDO uses quality Mogami safflowers*,
and ensures they are grown through sustainable farming methods.*only in Advanced Cream/Advanced Cream Soft/Concentrated Supreme Cream

New Products

NEWUplifting and Firming
Advanced Cream
Reawakens your skin's potential.
For a firmer, brighter, and more lifted look.
SHOP NOW

NEWUplifting and Firming
Advanced Cream Soft
Age-defying care with softening formula.
For a lifted, brighter, and revitalized look.
SHOP NOW

NEWConcentrated Supreme CreamEmpower skin with cutting-edge Sculpturist Technology.
For a revitalized future.
SHOP NOW

NEWBright Revitalizing LotionThis hydrating lotion targets multiple age-related skin concerns, such as resilience loss and discoloration, with ReNeuraRED Technology™. Skin feels firmer, looks more radiant, and heads toward a brighter future.SHOP NOW

NEWBright Revitalizing EmulsionThis moisturizing emulsion targets multiple age-related skin concerns, such as resilience loss and discoloration, with ReNeuraRED Technology™. Skin feels firmer, looks more radiant, and heads toward a brighter future.SHOP NOW

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