Discover our bestsellers
Our Story
It is honest skincare that brings locally sourced Japanese super ingredients from the farm to your face. It is the innovative power of Japanese botanicals harnessed to encourage beautifully healthy skin free from concerns.
With the combined power of science and nature, WASO is able to create exciting, clean and sustainable products that work effectively to fundamentally improve skin’s condition and bring out honest natural beauty in everyone.
- Learn more about farm to face
- We believe in connecting every step of the skincare making process from beginning to end. Working directly with farmers from various regions of Japan rather than conventional large- scale suppliers allows us to ensure the traceability, freshness and potency of our ingredients while supporting local economies. The power in each of these locally sourced ingredients is then harnessed by our Shiseido scientists to create nutrient-rich skincare with proven clinical efficacy to address a new generation of skin concerns.
Products
Shikuwasa in WASO
Through our extensive research, we’ve found that Shikuwasa can be an incredibly beneficial component of skincare and provide numerous benefits such as supporting skin barrier functions and moisturizing young skin*.
Not only that, but its peel extract is high in polyphenols (flavonoids) and has positive effects on the skin as well as other parts of the body.
* In vitro.
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REFILLABLE
SHIKULIME
MEGA HYDRATING
MOISTURIZER -
SHIKULIME
GEL-TO-OIL
CLEANSER -
SHIKULIME
COLOR CONTROL
OIL-FREE MOISTURIZER
Yuzu in WASO
WASO YUZU-C moisture line uses "Yuzu-Complex" to help maintain skin's moisture levels*. This complex contains fruit extract from Yuzu cultivated in the sunny coastal hills of Nakayama, Kochi, as well as Yuzu seed extract which helps maintain skin’s moisture levels*.
* In vitro.
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REFILLABLE
YUZU-C
BEAUTY SLEEPING
MASK
Satokibi in WASO
Using the combined power of nature and science, SHISEIDO has incorporated sugarcane extract (Satokibi in Japanese) into its formula to help target the skincare concerns of a new generation.
The WASO SATOCANE pore care line contains Satokibi extract to help with the prevention of sebum degradation which can be a major cause of clogged pores*.
* In vitro.
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SATOCANE
PORE PURIFYING
SCRUB MASK
Koshihikari Rice in WASO
Through its research, SHISEIDO discovered that Koshihikari rice extract offers antioxidant benefits.
The WASO KOSHIRICE SPOT CLEAR line features this extract to help prevent excess sebum oxidation, a major cause of outbreaks, and help soothe the skin concerns of the younger generation.
The enzymes used to draw out Koshihikari’s antioxidant-rich* rice extract are all plant derived.
* In vitro.
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KOSHIRICE
CALMING SPOT
TREATMENT -
KOSHIRICE
TINTED SPOT
TREATMENT
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Our Promise
WASO is aiming to create exciting, clean and sustainably packaged products that not only fundamentally improve skin’s condition from within but also feel amazing and are beautifully textured to bring out natural beauty in everyone while helping support a sustainable future.
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- Our Promise to Skin
- We strive to make our products WASO clean, which is why we say no to unwanted ingredients.
WASO is about fundamentals, focusing on maximizing the benefits of what’s proven to work and leaving out unnecessary bells and whistles.
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- Our Promise to Nature
- We prioritize recycling and upcycling to minimize waste.
For example, we use upcycled water from apple juice production to reduce our overall water consumption.
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- Our Promise to People
- We work together with farmers to help revitalize local economies.
Our Honesty Policies
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Clean Formula
WASO Clean means that we exclude the unwanted and maximize what’s proven to be good for skin & the environment.
Excluding the UNWANTED & Maximizing the GOOD
Each ingredient in our formulas has gone through our rigorous and strict WASO “CLEAN 5 check” to make sure that only the best ingredients are used.
WASO “CLEAN 5” Check
A strict examination system based on 5 safety criteria: 1. purity, 2. origins, 3. skin tolerance, 4. safety, and 5. environment.
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Only Scented by Botanical Extracts
The WASO lineup is scented only by the botanical extracts used in our formulas to bring nature’s benefits to your skin.
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Clinical Efficacy
The skin efficacy of our products is clinically proven by inhouse and 3rd party labs, showing significant and visible improvement in skin concerns after testing.
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Food Grade Raw Materials
Our Yuzu, Shikuwasa Lime, Satokibi Satocane and Koshihikari Rice are Japanese ingredients that comply with food-grade level standards.
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Vegan
Our products do not use any animal derived ingredients and are in line with Shiseido’s animal welfare policy.
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Give Back
By working with local farmers, we hope to contribute to and support the livelihoods of Shikuwasa farmers as well as help the Shikuwasa region grow. Our key ingredients are also traceable. We are able to track our full production cycle of Yuzu, Shikuwasa, Satokibi and Koshihikari.
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Water Saving Formula*
We’ve managed to help reduce the amount of water used in products by recycling water from apple juice distillation.
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Recycled
Pushing for sustainability, our packaging features 95% recycled plastic for its outer jar.
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Upcycled
We believe in the power of transformation; therefore,
the outer cap of our sustainable packaging is made
with 30% upcycled rice husk**. -
Reuse
The use of a refill jar reduces plastic use by 89% compared with purchasing a new jar***.
** Except for Tinted spot treatment.
*** Calculated by weight of plastic saved by not purchasing a new jar.
Our Sustainable Package Story
We’ve worked diligently to make sure that every material used in our packaging is selected consciously and with sustainability in mind.
REDUCING PLASTIC USAGE
Outer caps made from 30% rice husk
Through our extensive research, we found that the normally discarded rice husks can be reused as a vegetal material and substitute for plastic in our caps.
95% recycled plastic for outer jar
In order to reduce the plastic usage, WASO’s outer jars are made using 95% recycled plastic.
10% plant derived plastic elements for tube
WASO’s Water Saving Formula
As we looked for ways to make our production more sustainable, we looked at water usage as a starting point. Usually, when apple juice is made, the water that is left behind after the distillation and concentration process is mostly discarded. WASO has found an innovative way to upcycle the water that is a byproduct of apple juice production primarily in Aomori, Japan through water purification. Once purified, we can incorporate this water into our products to avoid the use of fresh and new water as much as possible. With our goal to reduce and reuse as much as possible in the production of WASO, we vow to use water as effectively and efficiently as possible.
* Using upcycled apple water except for calming spot treatment.
WASO LOCAL REVITALIZATION
PROJECT
Beautiful Nature. Beautiful Skin.
WASO promotes clean beauty through ecologically enriching agriculture. This nature-driven skincare starts with SHIKUWASA, a citrus fruit celebrated for its health benefits. And now, we donate a portion of sales to provide seedlings through the WASO LOCAL REVITALIZATION PROJECT.
It's our love of nature that inspires beauty. Join us in protecting our environment.
More beauty, less waste. Get this refill pod instead of replacing your WASO SHIKULIME MEGA HYDRATING MOISTURIZER/YUZU-C BEAUTY SLEEPING MASK jar to reduce use of plastic by 89%. It fits in quickly and easily, makes no mess, and can be recycled** when you replace it.
* Based on calculating the weight of plastic saved by not purchasing a new jar.
** Recyclable in most countries and regions. For details, please check your local recycling guidelines and regulations. Not applicable to aluminum seal.
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SHIKULIME MEGA
HYDRATING
MOISTURIZER
(Refill) -
YUZU-C BEAUTY
SLEEPING MASK
(Refill)
Select up to two concerns.
TROUBLESHOOTERS
Use these ones to calm sudden skin troubles
DAILY FUNDAMENTALS
Complete your routine with these everyday must-haves!
