Respect for
    our oceans.

  • Our Mission

    SHISEIDO is committed to the health and beauty of the Earth’s oceans. Through environmental conservation work in collaboration with World Surf League, the global home of surfing, and PURE, the WSL’s nonprofit arm committed to inspire, educate, and empower ocean protection, our SHISEIDO BLUE PROJECT is about involving as many ocean lovers as possible in protecting and supporting the beaches we love, the oceans we depend on, and the skin we live in.

  • World Surf League

    The World Surf League (WSL) is dedicated to celebrating the world's best surfing on the world's best waves through a variety of best-in-class audience platforms. This global sport organization is headquartered in Santa Monica and has regional offices in Australasia, Africa, North America, South America, Hawaii, Japan, and Europe.

    The WSL has been championing the world's best surfing since 1976, annually running more than 230 global events across the Men's and Women's Championship Tours, the Big Wave Tour, Red Bull Airborne, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport's rich heritage while promoting progression, innovation, and performance at the highest levels, and in doing so crowns the undisputed Men's and Women's World Champions across all tours.

    For more information, please visit WorldSurfLeague.com.

  • PURE

    PURE stands for Protecting, Understanding, and Respecting the Environment, and is the nonprofit arm of the WSL. Founded in 2016, WSL PURE is on a mission to inspire, educate, and empower ocean protection, starting with the global surf community. PURE leverages the WSL's incredible platform to shine a light on the people making a difference—environmentalists, athletes, advocacy organizations, communities, individuals—and collaborates with world-class, nonprofit partners.

    For more information, please visit WSLPURE.org

Ambassador Kanoa Igarashi

Kanoa Igarashi, a top Japanese professional surfer, will be SHISEIDO’s global project ambassador and will help promote the project the world.

  • Profile

    One of the world’s most renowned professional surfers, Kanoa is also a respected and influential personality, promoting a healthy, environment-friendly lifestyle to his large community. As Global Project Ambassador for SHISEIDO BLUE PROJECT, he will actively engage his fans and followers to take a strong stand for our planet, and participate in the protection of our oceans.