Loving BLUE

Under the sky, we bask in the same sun.
In the ocean, we become one with nature.
On the horizon, we see the beauty of our Earth.
This is ours to embrace.
Ours to respect. Ours to protect.


Let’s show the world the beauty of our planet.
Whether it’s the beach or the horizon, the reef or the waves,
use the hashtag #ShiseidoBlue to share
what you love most about Mother Nature.
Share your favorite photos, memories and stories.

Our Mission

SHISEIDO is dedicated to improving the health and beauty of our planet’s oceans. In collaboration with the World Surf League, the global home of surfing, and PURE, the World Surf League’s environmental initiative committed to inspire, educate and empower ocean protection, the SHISEIDO BLUE PROJECT encourages ocean lovers from around the world to join hands in protecting and supporting the beaches we love, the oceans we depend on, and the skin we live in.

In Partnership with the World Surf League

Starting in September 2019, SHISEIDO will launch a range of global initiatives to protect the oceans. Events such as beach cleanups will be held in conjunction with our sponsorship of the World Surf League tour. With strong support from the World Surf League and local environmental organizations, we strive to make a positive impact on the health and beauty of the world’s beaches and oceans.


World Surf League

The World Surf League is dedicated to celebrating the world's best surfing on the world's best waves through a variety of best-in-class audience platforms. This global sport organization is headquartered in Santa Monica and has regional offices in Australasia, Africa, North America, South America, Hawaii, Japan, and Europe.

The World Surf League has been championing the world's best surfing since 1976, annually running more than 230 global events across the Men's and Women's Championship Tours, the Big Wave Tour, Red Bull Airborne, Qualifying Series, Junior and Longboard Championships, as well as the World Surf League Big Wave Awards. The League possesses a deep appreciation for the sport's rich heritage while promoting progression, innovation, and performance at the highest levels, and in doing so crowns the undisputed Men's and Women's World Champions across all tours.

For more information, please visit WorldSurfLeague.com.


PURE stands for Protecting, Understanding, and Respecting the Environment. Founded in 2016, WSL PURE is on a mission to inspire, educate and empower ocean protection, starting with the global surf community. PURE leverages the WSL's incredible platform to shine a light on the people making a difference - environmentalists, athletes, advocacy organizations, communities, individuals - and collaborates with world class, nonprofit partners.

For more information, please visit WSLPURE.org.

Kanoa Igarashi

Professional surfer and ocean lover Kanoa Igarashi is the SHISEIDO BLUE PROJECT ambassador. Together, we will share our message with the world and protect the beauty of our oceans.


Born in Japan and raised in California, Kanoa is one of the world’s leading professional surfers. His fun-loving personality and healthy, eco-conscious lifestyle have made him one of the most respected figures in the surf community – both online and offline. As Global Project Ambassador for the SHISEIDO BLUE PROJECT, Kanoa aims to engage and encourage his fans and followers to participate in the protection of our oceans.

World Surf League Activities

Quiksilver and Roxy Pro France Championship Tours

For our first SHISEIDO BLUE project, we sponsored the Quiksilver and Roxy Pro France Championship Tours. At the beach in France, we organized a beach clean up and dune planting on Oct 5th , where surfing champion Kanoa Igarashi, our SHISEIDO BLUE PROJECT Ambassador, joined in and worked alongside the volunteers.

Dune Planting

Together with WSL PURE, we hosted an educational dune planting event led by the Hossegor City Council, focusing on informing people locally and globally on how to protect the dunes at their local beaches, and planting grasses on the beach at Hossegor.

Beach Cleanup

Led by the French environmental education organization Water Family, 48 people including Kanoa Igarashi helped tackle the beach litter problem. “There is a lot of trash on the beach, so it’s important for surfers like myself to clean it,” Kanoa remarked. “As a project ambassador, I want to continuously clean up the beach, and I hope the importance of this issue will spread further as a result.”


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