Defend and
regenerate.
Supreme beauty
with every heartbeat.
Fueled by SHISEIDO’s innovative The Lifeblood™,
Power of
Science. One defends, the other regenerates, and the cycle of
beauty flows right through you,
for a healthy vibrant skin.
Renew your beauty with
every heartbeat. Now, tomorrow,
beyond.
Select from 4
Skincare Approaches
DEFEND & REGENERATE
Our Skincare Approach
The Defend & Regenerate skincare practice generates
a beneficial cycle for your skin. The concept is based
on maximizing the effects of defending and regenerating,
so skin can achieve a quality level that has been
unattainable up until now.
REGENERATE
Brings out the skin you truely want
Moisturizer
-
HydratingEssential Energy
-
BrighteningWhite Lucent
-
Wrinkle Smoothing Benefiance
-
Lifting & FirmingVital Perfection
DEFEND
Protects skin's natural beauty
Ultimune
Power is You
Finding the power within to transform into a beautiful
force that brings change to society

Megan Rapinoe
Two-time World Cup Champion and co-captain of the US Women’s National Team
The Power of Embracing Community
Beauty to me is a very personal thing. We can’t define what is beautiful for someone else.
Everyone must find their beauty within.
The Power of Embracing Community
Beauty to me is a very personal thing. We can’t define what is beautiful for someone else.
Everyone must find their beauty within.

Hikaru Utada
One of Japan’s most influential singer / songwriter / producer and best-selling recording artists
The Power of Accepting Your Whole Self
To me, inner beauty means having the courage to be honest with yourself.
Empowering yourself means knowing and believing in yourself.
The Power of Accepting Your Whole Self
To me, inner beauty means having the courage to be honest with yourself.
Empowering yourself means knowing and believing in yourself.

Ursula Corbero
One of the most popular Spanish actresses
The Power of Embracing Community
Beauty comes from positivity. It is feeling energy, feeling life. If you want something,
try.
If you make mistake, remember life is not perfect. Imperfection is beauty too.
The Power of Embracing Community
Beauty comes from positivity. It is feeling energy, feeling life. If you want something,
try.
If you make mistake, remember life is not perfect. Imperfection is beauty too.
