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The Revolutionary Discovery of CCN2 - Skin’s Definitive Beauty Gene
After a 40 year journey of genetic research, SHISEIDO discovered the power of CCN2, the gene intrinsically linked to beautiful skin at every age.
Advanced scientific analysis revealed that CCN2 is fundamentally related to the process of skin regeneration. SHISEIDO has utilized this knowledge to take a completely revolutionary approach to skin, developing an ingredient effective in promoting the expression of CCN2.
CCN2 has the potential to prevent signs of skin degradation by promoting the formation of a strong skin structure.
SHISEIDO endeavors to use new technology related to the power of this gene to preserve skin brilliance and resilience - elements connected to ever-evolving, timeless beauty.
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Effects of CCN2 on the skin
CCN2 Creates a Strong, Stable Skin Structure
The definitive beauty gene, CCN2 has been linked to skin resilience and brilliance, regardless of age. Until now it was known to play an important role in fetal growth, but SHISEIDO has recently revealed its revolutionary effects on the skin.
CCN2 and Negative Factors: Serpin b3
There is a strong relationship between CCN2 and the negative factors: Serpin b3 elevated by internal and external stressors on skin.
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Exclusive technology
directly promoting the expression of CCN2
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Skin Resilience
and Brilliance:
How CCN2 is Key to Ever-Evolving Beauty
The secret behind ever-evolving beauty lies in maintaining high levels of key factors related to ongoing resilience and brilliance. This enables skin to undergo a rich beauty evolution over time, rather than simply showing negative signs of aging.
CCN2 provides the key to strengthening skin’s structure, leading to beautiful skin that continues to exude vibrance at every age.
CCN2 also works on blood vessels to bring about radiance and vibrance from the core. It enables reflective light to pass inside and outside of the skin, creating the appearance of soft brilliance.
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With our exclusive technology, achieving Ultimate Resilience and Brilliance - for Ever-Evolving Beauty
The power of CCN2 contribute to control of the skin tissue structure, continuously maintaining optimum resilience and brilliance.
- Resilience is maintained by:
- - Strengthening barrier function, helping to prevent damages caused by negative factor: Serpin b3 that increased by both external (UV rays, pollution, etc.) and internal (stress, lack of sleep, etc.) aggressors, and;
- - Stabilizing skin structure, for ongoing supple skin movement as you age.
- Brilliance is maintained by:
- - Impacting skin cell turnover, thus aiding the skin in purifying elements that impede its radiance, and;
- - Nurturing beautiful skin texture and smoothness, resulting in skin which appears to radiate light.
The final result is ultimate resilience and brilliance, for timeless, ever-evolving beauty.
Resilience- Supple strength -
CCN2 takes the important role of cellular communication, stabilizing the dermal matrix and strengthening the skin tissue structure. With higher CCN2 expression, it is observed there is less MMP9, which is known as one of the collagen-degrading enzymes and linked to visible signs of aging in skin.
Brilliance- Radiance from the core -
CCN2 works on cells known as pericytes to support the structure of blood vessels. It also strengthens the overall vessel structure and increases the production of Hydroxyproline, the main source of collagen. Furthermore, it enhances the production of a hyaluronic acid-related component. These factors are linked to achieving skin brilliance which radiates from deep within.
