Ginza Edit

Beauty from Japan. From our world to yours.

How to Choose the Perfect Eye Cream for You
In this article, we will focus on creams for the eye area to help you find the right fit and keep the skin around your eyes looking radiant and happy.
Makeup Tips for the “New Normal”
With a Focus on Your Skin's Internal Clock-rhythm, TimeTune-inspired Creams.
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How Age-Related Changes In The Lower Face May Affect Appearance
How Age-Related Changes In The Lower Face May Affect Appearance
For the old, for the young, any time and every place, wearing a mask has been the norm for a while now. However, day by day, the youthful qualities of our skin are being quietly usurped by the mask. For this, SHISEIDO introduces a product developed specifically to keep the lower half of the face from looking old.
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Frustration-free Sun Care with an Innovative Sunscreen Stick
Frustration-free Sun Care with an Innovative Sunscreen Stick
UV protection is essential to maintaining beautiful skin but unfortunately, using sunscreen comes with its own problems, such as the annoyance of constant reapplication, the white or ashy cast it creates and the greasy or sticky feeling it can give your skin.
We are all looking for a hassle-free way of incorporating suncare into our skincare routine.
Clear Suncare Stick SPF50+ eliminates these common frustrations associated with suncare.
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A Man’s Skin is Sensitive. Shiseido has Recently Identified 3 of its Weaknesses
A Man’s Skin is Sensitive. Shiseido has Recently Identified 3 of its Weaknesses
Many years of research conducted by Shiseido on men’s skin has revealed a number of facts.
This time, we’ll explain in more detail Shiseido’s recent new discoveries.
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The Multi-Faceted Charm of Sergi Roberto, the new Partnership Ambassador for SHISEIDO MEN’s partnership with FC Barcelona.
The Multi-Faceted Charm of Sergi Roberto, the new Partnership Ambassador for SHISEIDO MEN’s partnership with FC Barcelona.
SHISEIDO MEN will undergo a major brand innovation in 2021 as a brand with a positive attitude that further values diversity and men’s inner beauty.
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Give Yourself a Special Gift to Make the Most of Being at Home.
Give Yourself a Special Gift to Make the Most of Being at Home.
You work from home, cook all your meals at home, and spend time doing your favorite things at home.
Sure, it’s nice to give gifts to that special someone, but you’ve been working overtime and you deserve something special.
We’ve got the perfect skincare pick-me-ups that will lift your spirits at home.
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Everyday skincare tips to avoid “face mask tan lines”
Everyday skincare tips to avoid “face mask tan lines”
As we adjust to covering our faces on a regular basis, you may not have considered that wearing a mask outdoors could result in embarrassing mask-shaped tan lines. Since this is something you would probably like to avoid, what important points should you consider to prevent this from happening?
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HOW TO IMPROVE AGE-RELATED FATIGUE* AND MAKE YOUR EYES LOOK MORE AWAKE
HOW TO IMPROVE AGE-RELATED FATIGUE* AND MAKE YOUR EYES LOOK MORE AWAKE
Find out how to improve age-related fatigue (wrinkles, dark circles and eye bags) and reduce the appearance of dark circles and eye bags with targeted eye skin care.
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SLEEP YOUR WAY TO BETTER SKIN - INTRODUCING BENEFIANCE NIGHT CREAM
SLEEP YOUR WAY TO BETTER SKIN - INTRODUCING BENEFIANCE NIGHT CREAM
Is your skin suffering from a sleep debt? Ensure it is rested, even when you’re not, with an intelligent night cream that will see your skin refreshed and cared for by morning. Discover the transformative Benefiance treatment by SHISEIDO.
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HOW YOUR SKIN CHANGES IN YOUR MID 30S- AND WHAT YOU CAN DO ABOUT IT
HOW YOUR SKIN CHANGES IN YOUR MID 30S- AND WHAT YOU CAN DO ABOUT IT
How to give your skin a boost and get it glowing again.
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DISCOVER THE SKINCARE SOLUTION TO AGE-RELATED FATIGUE*
DISCOVER THE SKINCARE SOLUTION TO AGE-RELATED FATIGUE*
All you need to know about Vital Perfection and which product is right for you
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SLEEP DEBT: WHAT IS IT AND HOW CAN YOU REPAY IT?
SLEEP DEBT: WHAT IS IT AND HOW CAN YOU REPAY IT?
Sleep deficit is a major cause of skin aging. Here’s how to refresh and brighten tired skin.
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THE SKINCARE SOLUTION TO UNWANTED FINE LINES AND WRINKLES
THE SKINCARE SOLUTION TO UNWANTED FINE LINES AND WRINKLES
Find out about how new research from SHISEIDO and their targeted skin care solution Benefiance could be the anti aging solution to your fine lines and wrinkles.
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THE TOP SKINCARE QUESTIONS FROM DADS, ANSWERED
THE TOP SKINCARE QUESTIONS FROM DADS, ANSWERED
Find out about how new research from SHISEIDO and their targeted skin care solution Benefiance could be the anti aging solution to your fine lines and wrinkles.
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DESTINATION BEAUTY: THE NEW SHISEIDO FLAGSHIP STORE
DESTINATION BEAUTY: THE NEW SHISEIDO FLAGSHIP STORE
Discover the immersive experience for beauty lovers at SHISEIDO’s new flagship store in Ginza, Tokyo.
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SHISEIDO’S NEW GINZA FLAGSHIP STORE: A TOKYO MUST-VISIT
SHISEIDO’S NEW GINZA FLAGSHIP STORE: A TOKYO MUST-VISIT
The new SHISEIDO global flagship store in Tokyo’s Ginza is a temple to all things beauty and wellness. Discover 5 reasons to visit now.
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WHY DO MASKS CAUSE ROUGH SKIN? CAUSES AND PREVENTIVE MEASURES
WHY DO MASKS CAUSE ROUGH SKIN? CAUSES AND PREVENTIVE MEASURES
Here we would like to address the causes of rough skin due to mask usage and how to better protect your skin.
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MEET THE BEAUTY OTAKU
MEET THE BEAUTY OTAKU
Our mini film series showcases the passion for product quality in Shiseido’s factories.
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DISCOVER THE SKINCARE RANGE THAT ANSWERS ALL YOUR ANTI-AGING NEEDS
DISCOVER THE SKINCARE RANGE THAT ANSWERS ALL YOUR ANTI-AGING NEEDS
Find out why SHISEIDO’s Future Solution LX holds the key to better and more beautiful skin.
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DISCOVER SHISEIDO FUTURE SOLUTION LX LEGENDARY ENMEI ULTIMATE RENEWING CREAM
DISCOVER SHISEIDO FUTURE SOLUTION LX LEGENDARY ENMEI ULTIMATE RENEWING CREAM
Find out why Future Solution LX Legendary Enmei Ultimate Renewing Cream should be your next beauty investment.
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INSIDE THE MYSTICAL WORLD OF THE LEGENDARY ENMEI HERB
INSIDE THE MYSTICAL WORLD OF THE LEGENDARY ENMEI HERB
Discover the story behind one of the world’s rarest, most exquisite ingredients used in Shiseido Future Solution LX.
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SKINCARE EXPLAINED: WHAT YOU NEED TO KNOW ABOUT SERUMS, MOISTURIZERS AND SOFTENERS
SKINCARE EXPLAINED: WHAT YOU NEED TO KNOW ABOUT SERUMS, MOISTURIZERS AND SOFTENERS
Unsure what a skin softener is, or when to apply a serum? Don’t worry: we’ve done the hard work for you. Here’s your skincare guide, made simple.
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5 STEPS TO HEALTHY LOOKING SKIN
5 STEPS TO HEALTHY LOOKING SKIN
Find out how our minimalist skincare routine will save you time without affecting the radiance-boosting results.
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SAY YES TO SPF. YOUR SUNSCREEN QUESTIONS, ANSWERED
SAY YES TO SPF. YOUR SUNSCREEN QUESTIONS, ANSWERED
Here’s the lowdown on SPF factors, UVA/UVB rays, when and how to wear sunscreen and sun care for different skin types.
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MOTHER KNOWS BEST
MOTHER KNOWS BEST
Nothing beats the wisdom of beauty secrets passed down through generations. Five stylish women share their mothers’ top tips
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WHAT YOU NEED TO KNOW ABOUT WORLD OCEANS DAY
WHAT YOU NEED TO KNOW ABOUT WORLD OCEANS DAY
On World Oceans Day, here’s how SHISEIDO’s SynchroShield sunscreens are helping to save the seas.
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FEED YOUR SKIN: A SPOTLIGHT ON WASO’S 7 SUPERFOOD INGREDIENTS
FEED YOUR SKIN: A SPOTLIGHT ON WASO’S 7 SUPERFOOD INGREDIENTS
From carrots to soybean, find out about the Japanese Skincare staples in Shiseido’s WASO range with game-changing skin benefits
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INTRODUCING WASO’S NEW GIGA-HYDRATING RICH CREAM AND BEAUTY SMART WATER
INTRODUCING WASO’S NEW GIGA-HYDRATING RICH CREAM AND BEAUTY SMART WATER
Find out how to get that fresh, hydrated glow, look no further than these new powerhouse formulas.
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BACK-TO-SCHOOL ESSENTIALS WITH WASO
BACK-TO-SCHOOL ESSENTIALS WITH WASO
Read our Back-to-School Beauty Guide to find out how SHISEIDO WASO’s smart skincare solutions will take you to the head of the class.
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WHY AN EVENING RITUAL COULD BE THE SECRET TO GREAT SLEEP
WHY AN EVENING RITUAL COULD BE THE SECRET TO GREAT SLEEP
Lack of sleep can contribute to serious medical conditions, such as reduced life expectancy, diabetes and heart disease. Click here to learn more on how you can increase the quality of your sleep.
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CLEANSING 101: EVERYTHING YOU NEED TO KNOW
CLEANSING 101: EVERYTHING YOU NEED TO KNOW
Cleansing is important. This simple process can help remove dead skin cells, makeup, oil and pollution— all of which can clog pores. However, cleansing the wrong way can severely harm your skin functions. Revisit the basics of cleansing and how to cleanse in the way that bests benefits your skin.
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EVERYTHING YOU NEED TO KNOW ABOUT SOFTENERS
EVERYTHING YOU NEED TO KNOW ABOUT SOFTENERS
Here's everything you need to know on skin softeners, a double hydrator and solution to common skin concerns. Learn more about it here with Shiseido today.
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SUPER HYDRATION: WHICH WASO MOISTURISER IS RIGHT FOR YOUR SKIN NEEDS?
SUPER HYDRATION: WHICH WASO MOISTURISER IS RIGHT FOR YOUR SKIN NEEDS?
Discover WASO - a line of natural-ingredient moisturizers and hydrating creams catered to many skin types. Find the one that best fits your skin!
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GINZA: THE BEATING HEART OF JAPANESE BEAUTY
GINZA: THE BEATING HEART OF JAPANESE BEAUTY
Find out why Ginza, Tokyo is the birthplace of Japanese Beauty and why SHISEIDO is still the go-to brand to make beauty dreams come true.
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SHISEIDO: A BRIEF HISTORY
SHISEIDO: A BRIEF HISTORY
Discover why women have loved Japan’s original beauty brand and products since day one.
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CHANGING FACES: HOW ARINOBU FUKUHARA BUILT A BEAUTY EMPIRE
CHANGING FACES: HOW ARINOBU FUKUHARA BUILT A BEAUTY EMPIRE
Discover how SHISEIDO’s Founder Revolutionized The Beauty World
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IN BLOOM: HOW SHISEIDO BUILT A BRAND IDENTITY
IN BLOOM: HOW SHISEIDO BUILT A BRAND IDENTITY
Read a short history of how SHISEIDO’s distinctive logo and font have blossomed through the ages.
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How Does Sleep Debt Affect Your Skin? And Skincare To Fix It | Shiseido
Sleep Debt: What Is It and How Can You Repay It?
Sleep deficit is a major cause of skin aging. Here’s how to refresh and brighten tired skin.
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Benefiance: The Skin Care Solution to Unwanted Fine Lines and Wrinkles | Shiseido
The Skincare Solution To Unwanted Fine Lines and Wrinkles
Find out about how new research from SHISEIDO and their targeted skin care solution Benefiance could be the anti aging solution to your fine lines and wrinkles.
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Introduce Benefiance Night Cream into your Night Time Skin Care Routine | Shiseido
Sleep Your Way to Better Skin - Introducing Benefiance Night Cream
Find out how introducing Benefiance Night Cream to your Night Time Skin Care Routine can result in smoother, healthier looking skin.
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Why Ginza is the Birthplace of Japanese Beauty
Ginza: The Beating Heart Of Japanese Beauty
Find out why Ginza, Tokyo is the birthplace of Japanese Beauty and why SHISEIDO is still the go-to brand to make beauty dreams come true.
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SHISEIDO: A Brief History | Shiseido
SHISEIDO: A Brief History
Discover why women have loved Japan’s original beauty brand and products since day one.
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Arinobu Fukuhara, The SHISEIDO founder who revolutionized Japanese beauty | Shiseido
Changing Faces: How Arinobu Fukuhara Built A Beauty Empire
Arinobu Fukuhara, The SHISEIDO founder who revolutionized Japanese beauty | Shiseido
Changing Faces: How Arinobu Fukuhara Built A Beauty Empire
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