Ginza Edit

Beauty from Japan. From our world to yours.

THE FILM THAT INSPIRES US TO DEFY OUR OWN LIMITATIONS, TOGETHER
Watch SHISEIDO’s four brand ambassadors share their uplifting journeys in this beautiful film.
20 REASONS TO VISIT GINZA PART ONE
MEET THE BEAUTY OTAKU
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HOW LEGENDARY ACTRESS BIBARI MAEDA TRANSCENDS THE BOUNDARIES OF AGE
HOW LEGENDARY ACTRESS BIBARI MAEDA TRANSCENDS THE BOUNDARIES OF AGE
Read how the face of SHISEIDO 54 years ago, Bibari Maeda stays young at heart and in mind.
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HOW ACTOR HUANG XUAN DEFIES THE BOUNDARY OF STEREOTYPES
HOW ACTOR HUANG XUAN DEFIES THE BOUNDARY OF STEREOTYPES
Find out about SHISEIDO’s new stereotype-defying fashion icon Huang Xuan
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HOW LAUREN WASSER IS BREAKING THE BOUNDARIES OF LIMITATIONS
HOW LAUREN WASSER IS BREAKING THE BOUNDARIES OF LIMITATIONS
Learn about How Model and Activist Lauren Wasser Conquered the Runways After Losing her Legs
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HOW ALINA ZAGITOVA PUSHES THE BOUNDARIES OF IMAGINATION
HOW ALINA ZAGITOVA PUSHES THE BOUNDARIES OF IMAGINATION
Discover How Alina Zagitova’s boundless imagination makes her the perfect new SHISEIDO Ambassador
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7 DEFINING MOMENTS WHEN SHISEIDO TRANSCENDED BOUNDARIES
7 DEFINING MOMENTS WHEN SHISEIDO TRANSCENDED BOUNDARIES
Discover how the oldest cosmetic company in the world to a modern-day global beauty brand, SHISEIDO has been pushing beauty boundaries for 148 years
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20 REASONS TO VISIT GINZA PART TWO
20 REASONS TO VISIT GINZA PART TWO
SHISEIDO shares the top 20 Things to Do In Ginza, Tokyo from Restaurants to Art, Hotels, Nightlife and Shopping. Not forgetting Top 3 Ramen Recommendations.
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DISCOVER THE SKINCARE RANGE THAT ANSWERS ALL YOUR ANTI-AGING NEEDS
DISCOVER THE SKINCARE RANGE THAT ANSWERS ALL YOUR ANTI-AGING NEEDS
Find out why SHISEIDO’s Future Solution LX holds the key to better and more beautiful skin.
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DISCOVER SHISEIDO FUTURE SOLUTION LX LEGENDARY ENMEI ULTIMATE RENEWING CREAM
DISCOVER SHISEIDO FUTURE SOLUTION LX LEGENDARY ENMEI ULTIMATE RENEWING CREAM
Find out why Future Solution LX Legendary Enmei Ultimate Renewing Cream should be your next beauty investment.
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INSIDE THE MYSTICAL WORLD OF THE LEGENDARY ENMEI HERB
INSIDE THE MYSTICAL WORLD OF THE LEGENDARY ENMEI HERB
Discover the story behind one of the world’s rarest, most exquisite ingredients used in Shiseido Future Solution LX.
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SKINCARE EXPLAINED: WHAT YOU NEED TO KNOW ABOUT SERUMS, MOISTURIZERS AND SOFTENERS
SKINCARE EXPLAINED: WHAT YOU NEED TO KNOW ABOUT SERUMS, MOISTURIZERS AND SOFTENERS
Unsure what a skin softener is, or when to apply a serum? Don’t worry: we’ve done the hard work for you. Here’s your skincare guide, made simple.
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5 STEPS TO HEALTHY LOOKING SKIN
5 STEPS TO HEALTHY LOOKING SKIN
Find out how our minimalist skincare routine will save you time without affecting the radiance-boosting results.
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SAY YES TO SPF. YOUR SUNSCREEN QUESTIONS, ANSWERED
SAY YES TO SPF. YOUR SUNSCREEN QUESTIONS, ANSWERED
Here’s the lowdown on SPF factors, UVA/UVB rays, when and how to wear sunscreen and sun care for different skin types.
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MOTHER KNOWS BEST
MOTHER KNOWS BEST
Nothing beats the wisdom of beauty secrets passed down through generations. Five stylish women share their mothers’ top tips
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WHAT YOU NEED TO KNOW ABOUT WORLD OCEANS DAY
WHAT YOU NEED TO KNOW ABOUT WORLD OCEANS DAY
On World Oceans Day, here’s how SHISEIDO’s SynchroShield sunscreens are helping to save the seas.
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FEED YOUR SKIN: A SPOTLIGHT ON WASO’S 7 SUPERFOOD INGREDIENTS
FEED YOUR SKIN: A SPOTLIGHT ON WASO’S 7 SUPERFOOD INGREDIENTS
From carrots to soybean, find out about the Japanese Skincare staples in Shiseido’s WASO range with game-changing skin benefits
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INTRODUCING WASO’S NEW GIGA-HYDRATING RICH CREAM AND BEAUTY SMART WATER
INTRODUCING WASO’S NEW GIGA-HYDRATING RICH CREAM AND BEAUTY SMART WATER
Find out how to get that fresh, hydrated glow, look no further than these new powerhouse formulas.
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BACK-TO-SCHOOL ESSENTIALS WITH WASO
BACK-TO-SCHOOL ESSENTIALS WITH WASO
Read our Back-to-School Beauty Guide to find out how SHISEIDO WASO’s smart skincare solutions will take you to the head of the class.
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WHY AN EVENING RITUAL COULD BE THE SECRET TO GREAT SLEEP
WHY AN EVENING RITUAL COULD BE THE SECRET TO GREAT SLEEP
Lack of sleep can contribute to serious medical conditions, such as reduced life expectancy, diabetes and heart disease. Click here to learn more on how you can increase the quality of your sleep.
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CLEANSING 101: EVERYTHING YOU NEED TO KNOW
CLEANSING 101: EVERYTHING YOU NEED TO KNOW
Cleansing is important. This simple process can help remove dead skin cells, makeup, oil and pollution— all of which can clog pores. However, cleansing the wrong way can severely harm your skin functions. Revisit the basics of cleansing and how to cleanse in the way that bests benefits your skin.
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EVERYTHING YOU NEED TO KNOW ABOUT SOFTNERS
EVERYTHING YOU NEED TO KNOW ABOUT SOFTNERS
Here's everything you need to know on skin softeners, a double hydrator and solution to common skin concerns. Learn more about it here with Shiseido today.
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SUPER HYDRATION: WHICH WASO MOISTURISER IS RIGHT FOR YOUR SKIN NEEDS?
SUPER HYDRATION: WHICH WASO MOISTURISER IS RIGHT FOR YOUR SKIN NEEDS?
Discover WASO - a line of natural-ingredient moisturizers and hydrating creams catered to many skin types. Find the one that best fits your skin!
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GINZA: THE BEATING HEART OF JAPANESE BEAUTY
GINZA: THE BEATING HEART OF JAPANESE BEAUTY
Find out why Ginza, Tokyo is the birthplace of Japanese Beauty and why SHISEIDO is still the go-to brand to make beauty dreams come true.
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SHISEIDO: A BRIEF HISTORY
SHISEIDO: A BRIEF HISTORY
Discover why women have loved Japan’s original beauty brand and products since day one.
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CHANGING FACES: HOW ARINOBU FUKUHARA BUILT A BEAUTY EMPIRE
CHANGING FACES: HOW ARINOBU FUKUHARA BUILT A BEAUTY EMPIRE
Discover how SHISEIDO’s Founder Revolutionized The Beauty World
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IN BLOOM: HOW SHISEIDO BUILT A BRAND IDENTITY
IN BLOOM: HOW SHISEIDO BUILT A BRAND IDENTITY
Read a short history of how SHISEIDO’s distinctive logo and font have blossomed through the ages.
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In Bloom: How SHISEIDO Built A Brand Identity | Shiseido
In Bloom: How SHISEIDO Built A Brand Identity
Read a short history of how SHISEIDO’s distinctive logo and font have blossomed through the ages.
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MEET THE BEAUTY OTAKU | Shiseido
MEET THE BEAUTY OTAKU
Our mini film series showcases the passion for product quality in Shiseido’s factories.
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Bibari Maeda - the face of SHISEIDO 54 years ago - defies age | Shiseido
How Legendary Actress Bibari Maeda Transcends the Boundaries of Age
Read how the face of SHISEIDO 54 years ago, Bibari Maeda stays young at heart and in mind.
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7 Defining Moments of the SHISEIDO cosmetics company | Shiseido
7 Defining Moments When SHISEIDO Transcended Boundaries
Discover how the oldest cosmetic company in the world to a modern-day global beauty brand, SHISEIDO has been pushing beauty boundaries for 148 years
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20 Reasons to Visit Ginza, Part One | Shiseido
20 REASONS TO VISIT GINZA Part One
Light-as-air textures meet brazenly bold pigments. Discover the new collection that will transform the way you apply and wear color for good
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SHISEIDO: A Brief History | Shiseido
SHISEIDO: A Brief History
SHISEIDO: A Brief History | Shiseido
SHISEIDO: A Brief History
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