Ginza Edit

Beauty from Japan. From our world to yours.

The Inks Makeup Range - Featuring Banks - That You Need to Know Now
From bold pigments to lacquered finishes and architectural lines, it’s easy to make a graphic lip and eye statement with SHISEIDO’s new calligraphy-inspired makeup line-up
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Ink Makeup Tips: Eyes & Lips | Shiseido
Introducing New SHISEIDO Makeup: The Products Set to Change Everything
Light-as-air textures meet brazenly bold pigments. Discover the new collection that will transform the way you apply and wear color for good
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Beauty Revolution: New Makeup and Skincare Collection | Shiseido
6 Insider Tips for Applying Serum
Your glow-to guide to applying serum like a pro
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How To Use Serum: 6 Steps To Glowing Skin & A Long-lasting Foundation
Working Out With Makeup On: All You Need To Know | Shiseido
Everything You Need To Know About Working Out In Makeup
For many women, wearing makeup while working out is a mainstay —we know it's not technically good for our skin, but we can't seem to give up the desire to look good while breaking a sweat. So, what effect does makeup have on our skin when we work out?
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Skin Immunity: How To Boost Skin Protection Against Damaging Factors
Skin Savior: What is Skin Immunity?
Why 'Defense' should be at the top of your beauty vocabulary
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Beauty Sleep: Why Restful Sleep Is Important for Your Skin & Your Health
Sleeping Beauty: Why Sleep is the New Holy Grail
Time to switch off and catch up on your beauty sleep
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Ways To Apply Foundation for Different Finishes
Back to Basics: Ways to Apply Foundation Flawlessly
Cover all your bases with these expert-approved, easy tips for choosing the best foundation formula and applying it the right way for the perfect finish.
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SHISEIDO Polisher: A Gentle, Natural Face Exfoliator For Youthful Skin
Industry Insider: All Your Questions About Polisher Answered
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Graphic Eyeliner Styles: From Iconic Cleopatra’s Eye to Modern Cat’s Eye
Anatomy of a Trend: Graphic Eyeliner
Graphic Eyeliner Styles: From Iconic Cleopatra’s Eye to Modern Cat’s Eye
Anatomy of a Trend: Graphic Eyeliner
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