Ginza Edit

Beauty from Japan. From our world to yours.

THE FILM THAT INSPIRES US TO DEFY OUR OWN LIMITATIONS, TOGETHER
Watch SHISEIDO’s four brand ambassadors share their uplifting journeys in this beautiful film.
20 REASONS TO VISIT GINZA PART ONE
MEET THE BEAUTY OTAKU
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HOW LEGENDARY ACTRESS BIBARI MAEDA TRANSCENDS THE BOUNDARIES OF AGE
HOW LEGENDARY ACTRESS BIBARI MAEDA TRANSCENDS THE BOUNDARIES OF AGE
Read how the face of SHISEIDO 54 years ago, Bibari Maeda stays young at heart and in mind.
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HOW ACTOR HUANG XUAN DEFIES THE BOUNDARY OF STEREOTYPES
HOW ACTOR HUANG XUAN DEFIES THE BOUNDARY OF STEREOTYPES
Find out about SHISEIDO’s new stereotype-defying fashion icon Huang Xuan
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HOW LAUREN WASSER IS BREAKING THE BOUNDARIES OF LIMITATIONS
HOW LAUREN WASSER IS BREAKING THE BOUNDARIES OF LIMITATIONS
Learn about How Model and Activist Lauren Wasser Conquered the Runways After Losing her Legs
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HOW ALINA ZAGITOVA PUSHES THE BOUNDARIES OF IMAGINATION
HOW ALINA ZAGITOVA PUSHES THE BOUNDARIES OF IMAGINATION
Discover How Alina Zagitova’s boundless imagination makes her the perfect new SHISEIDO Ambassador
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7 DEFINING MOMENTS WHEN SHISEIDO TRANSCENDED BOUNDARIES
7 DEFINING MOMENTS WHEN SHISEIDO TRANSCENDED BOUNDARIES
Discover how the oldest cosmetic company in the world to a modern-day global beauty brand, SHISEIDO has been pushing beauty boundaries for 148 years
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20 REASONS TO VISIT GINZA PART TWO
20 REASONS TO VISIT GINZA PART TWO
SHISEIDO shares the top 20 Things to Do In Ginza, Tokyo from Restaurants to Art, Hotels, Nightlife and Shopping. Not forgetting Top 3 Ramen Recommendations.
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GINZA: THE BEATING HEART OF JAPANESE BEAUTY
GINZA: THE BEATING HEART OF JAPANESE BEAUTY
Find out why Ginza, Tokyo is the birthplace of Japanese Beauty and why SHISEIDO is still the go-to brand to make beauty dreams come true.
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SHISEIDO: A BRIEF HISTORY
SHISEIDO: A BRIEF HISTORY
Discover why women have loved Japan’s original beauty brand and products since day one.
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CHANGING FACES: HOW ARINOBU FUKUHARA BUILT A BEAUTY EMPIRE
CHANGING FACES: HOW ARINOBU FUKUHARA BUILT A BEAUTY EMPIRE
Discover how SHISEIDO’s Founder Revolutionized The Beauty World
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IN BLOOM: HOW SHISEIDO BUILT A BRAND IDENTITY
IN BLOOM: HOW SHISEIDO BUILT A BRAND IDENTITY
Read a short history of how SHISEIDO’s distinctive logo and font have blossomed through the ages.
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